Canadian singer-songwriter Justin Bieber is collaborating with Schmidt for his own range of deodorant which he announced on Tuesday 21st May 2019.
The American Music Award-winning singer announced in his Instagram that he is the new face od Schmidt.
View this post on Instagram
The post was captioned as,
Ready for Here + Now… new collab coming this Fall with @schmidtsnaturals,
The photo showed a shirtless version of the Baby singer.
Justin Bieber's Here + Now deodorant will be vegan, based on plant ingredients, and cruelty-free.
Schmidt has a history of making perfumes and deodorants that are animal cruelty-free and natural.
CAPTION: Justin Bieber posing for Calvin Klein
The Sorry singer himself designed the artwork for his new deodorant.
The name of the new scent defines Justin's new positive attitude and mental healthiness.
According to Michael Cammarata, CEO of Schmidt,
It’s more than just a deodorant; it’s a lifestyle and a connection to those around you,
It’s about the small, but intentional choices we make every day that help us to lead happier and healthier lives, mentally and physically.
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