The International House of Pancakes popular as IHOP has started promoting a new name change to IHOb. The Pancake chain started promoting the name change on social media since June 4.
On June 4, IHOP (whose Twitter name has been changed to IHOb) revealed via Tiwtter that they are bringing a new name, IHOb - but didn't reveal what 'IHOb' could mean.
— IHOb (@IHOb) June 4, 2018
IHOP even went for a poll for what could 'b' from 'IHOb' meant.
IHOb? What could it b? #IHOb
— IHOb (@IHOb) June 5, 2018
A week later to the poll, IHOP revealed that the new letter 'b' focuses on burgers.
— IHOb (@IHOb) June 11, 2018
After the announcement, the restaurant chain interacted with a mass of Twitter users discussing the name change. The tweet gathered 6.4K likes and 863 retweets.
IHOb sure loves going all in on one food item
— christine teigen (@chrissyteigen) June 11, 2018
Surprisingly, fast food restaurant company - Wendy's humorous comment surpassed IHOP's promotion on Twitter with over 246K likes and 87K retweets.
Not really afraid of the burgers from a place that decided pancakes were too hard.
— Wendy's (@Wendys) June 11, 2018
The Pancakes chain also issued a press release about the name change and still used the original IHOP in its footer, suggesting the name change was a temporary promotion.