IHOP promotes a new name change to 'IHOb' via Social Media

Updated On 12 Jun, 2018 Published On

The International House of Pancakes popular as IHOP has started promoting a new name change to IHOb. The Pancake chain started promoting the name change on social media since June 4.

On June 4, IHOP (whose Twitter name has been changed to IHOb) revealed via Tiwtter that they are bringing a new name, IHOb - but didn't reveal what 'IHOb' could mean.

IHOP even went for a poll for what could 'b' from 'IHOb' meant.

A week later to the poll, IHOP revealed that the new letter 'b' focuses on burgers.

After the announcement, the restaurant chain interacted with a mass of Twitter users discussing the name change. The tweet gathered 6.4K likes and 863 retweets.

Surprisingly, fast food restaurant company - Wendy's humorous comment surpassed IHOP's promotion on Twitter with over 246K likes and 87K retweets.

The Pancakes chain also issued a press release about the name change and still used the original IHOP in its footer, suggesting the name change was a temporary promotion.