Cambridge Analytica, a digital consultancy with ties to the Trump presidential campaign, has reported to illegally used personal information from over 87 million Facebook users in order to target American voters with personalized political ads during the 2016 election.
As per the report, this data breach incident could entitle Facebook users to $17,500 in damages. The news comes a couple of weeks after Facebook first announced that it banned Cambridge Analytica for harvesting the data through a third-party quiz app called "thisisyourdigitalife."
Facebook Users Probably Entitled To $17,500 In Damages After Cambridge Analytica Data Breach
The only question engrossing the minds of millions is that why is Facebook implicated in this? Well, it's mostly because they were acknowledged the data analytics firm was breaching regulations on user's personal data since 2015, however, it only decided to suspend them earlier this month.
Cambridge Analytica has harvested people's data from Facebook and thus it's likely that users of the social networking site had their private information looked into illegally.
Mark Zuckerberg has announced that Facebook would offer all of its users the same tools and controls required under European privacy rules.
The European rules will go into effect next month and it will give users more control over how companies use their digital data.